Noir & Bloom
About
A salon built around listening.
The story behind Noir & Bloom — why we work the way we work, and what it means for the appointment you book with us.
Our Story
A salon built around listening first.
Sienna opened Noir & Bloom in 2018 after a decade in London salons where every appointment felt like a transaction. She'd watched too many clients leave a colour chair smiling politely and then quietly book somewhere else for the next one.
The idea was simple: build a salon where the consultation is the most important part of the appointment, the chairs are far enough apart that you can hear yourself think, and the price you're quoted is the price you pay.
Eight years on, the team is four. The room is still quiet. The principle hasn't moved.
What we believe
Four principles we won't bend.
01
Listening first
We don't pick up scissors until we've understood what you actually want — and what's realistic.
02
Honest pricing
Our prices are on the website. There are no surprise add-ons at the till. You'll always know what you're paying.
03
Slow craft
We book in proper time so nothing is rushed. The work shows when you've slept on it.
04
Long relationships
We'd rather have you back for ten years than book you twice. Everything we do is built around that.
The Journey
Eight years, one address.
2018
Doors open in Cathedral Yard
Sienna takes the keys to a Georgian basement in the heart of Exeter and opens with two chairs and a borrowed kettle.
2020
Theo joins
We add a precision-cutting specialist and expand to four chairs.
2022
Bridal studio launches
Imogen builds the bridal arm. By the end of the year we've styled forty weddings.
2024
Treatments room opens
Noah leads a dedicated treatments and scalp-therapy room — a quiet space, by appointment.
Today
Four stylists, one standard
Still in Cathedral Yard. Still listening first.
Meet the Stylists
People you'll want to come back to.
Every member of our team has trained for years and chosen to keep learning. Pick a stylist who fits you, or let us match you on your first visit.
“Colour should look like sunlight chose to stay.”
Sienna Vale
Founder · Master Colourist
“A cut is architecture. Get the lines right and everything moves.”
Theo Marsh
Senior Stylist · Precision Cutting
“The best updo looks like it happened by accident.”
Imogen Hart
Bridal & Editorial Specialist
“Healthy hair holds shape. Everything else is conversation.”
Noah Fenwick
Stylist · Treatments
Ready when you are
Book the version of yourself you've been picturing.
Most appointments book two to three weeks ahead. New clients start with a complimentary consultation — we'll take it from there.
- 14 Cathedral Yard
Exeter EX1 1HJ - Mon–Sat: 9am–7pm
Sun: 10am–4pm